OUR FOUNDER

The Hollow Ache: Seeking Alignment

In 2022, six years into my entrepreneurial journey, I hit a breaking point. Late nights at my laptop brought a hollow ache that stretched from my stomach to my throat. Despite being on track for my most successful year, I felt fractured, perpetually putting out fires, and teetering on burnout. Determination and discipline had been my fuel for years, but they masked the deep misalignment within me.

Early in my corporate career, I saw similar misalignment everywhere. I watched colleagues with incredible gifts and passion give up on their dreams, numbing themselves with distractions. Despite trying to conform, I couldn’t ignore the ache that told me there had to be more.

As tensions grew in my personal life and business, I reached a tipping point. I was creating from partial alignment, and no amount of branding, marketing, or brute force could fix it.

Confronting the Truth

Two freeing yet heart-shattering breakups forced me to confront the fears, numbness, and patterns holding me back. The truth was unavoidable: I had to face myself.

Over three transformative years, I leaned in fully, and invested time and money in deep business and spiritual coaching. Each breakthrough brought me closer to my deepest truths. Slowly, outdated patterns fell away, and my vision reignited.

The Lessons Revealed

I remembered why I started in the first place: to help others come home to who they are and rediscover their purpose.

For over a decade, I helped leaders grow their businesses, generating over millions in revenue.

And I saw a recurring truth: even the best strategies fail without conviction, ownership, and an aligned vision. I recognized these same patterns in my previous self. Transformation doesn’t happen through quick fixes; it requires addressing the root.

Rediscovering Authenticity

The leaders I worked with—and the leader I was—often fell into cycles of people-pleasing, fear, and stagnation. Without alignment, their goals, businesses, and creations lacked fulfillment and sustain. I learned that true transformation begins when we commit to clarity, ownership, and vision.

The question that changed everything: How can we build true value in this world if we don’t embrace ourselves fully?

The answer I uncovered: We can’t.

An aligned vision rooted in unique truth is the foundation for creating real impact.

Whether your "why" is guiding humanity through space travel or being the best parent on earth, what matters most is discovering and aligning with your unique truth.

An Invitation to You

You have a unique calling and gifts that the world needs. Your voice, perspective, and ideas are unlike anyone else’s. When you create from your truth, everything changes. It did for me. Before alignment, I almost gave up.

But once I embraced my truth, reality started to align around me, collaborating.

The clarity, connection, and conviction I live now are reflections of what’s possible for anyone who chooses alignment.

Here’s what it looks like:

Ease and Purpose: Each day feels intentional and aligned with what matters most.

Authentic Connection: Sales calls are moments of discovery, grounded in authenticity and clarity.

Flow and Creativity: Creativity flows freely, and even challenges become opportunities for deeper alignment.

Deeper Relationships: My relationships are vibrant, meaningful, and cultivated with care.

Presence and Peace: The rushing and stressing of the past have been replaced by a steady rhythm of presence.

These transformations are not exclusive to me—they’re available to anyone ready to align with their truth. Together, let’s create a life of impact, fulfillment, and abundance.

When you lean into your greatness, no matter how much you can see now, transformation becomes inevitable.

You deserve a vibrant, abundant life full of connection, meaning, and creation. Start now. Never stop. Be kind to yourself along the way. How good can it get? Obsess over beauty, and you’ll find more of it.

Your journey doesn’t end here; it begins. Let’s ignite your vision, amplify your truth, and create something extraordinary together.

This is your time.

Let’s create something Legendary!

- Joey